The video is the new frontier for SEO, and you need to be on the bandwagon with your websites. Optimizing content on websites to make it friendly to search engines is not a new concept. It is a paramount step in marketing online, and all business owners are aware of its importance. On the other hand, a few industry experts now use video as part of SEO, and they are taking advantage of the naivety of most other people to get their sites on top of search engines before everyone else does. Here are tricks video production companies will use to help you to be part of the new marketing trend for your online page and to take advantage of the potential of video content.
Understand SEO Being Part of the Equation
Your content has complex interactions with search engines and visitors alike. Therefore, do not obsess with SEO at the expense of making your website valuable and useful to the average visitor. In everything you do, focus on adding value to the visitor and prefer a long-term strategy over short-term gains. For instance, make sure visitors find what they need easily and provide them with information in various formats including text, images, and video to suit their needs. On the other hand, offer plenty of description both on the site’s visible pages and behind it on the code where search engine robots crawl.
Create Correct Thumbnails
The thumbnails on your video tell visitors whether your content is worth viewing at a glance. They are most likely to select the video when they see that both the headline or title and the thumbnails are convincing. Therefore, consider using great copywriting for your headlines and appropriate thumbnails depending on your target audiences.
Optimize Video for Mobile
The site should be responsive so that it adapts well to different screen and resolution sizes. Your video should also be mobile-ready. In fact, you could have high-quality videos shot with great camera angles and ample lighting such that a low resolution and light-sized video is still tolerable and enticing to your visitors. Working with video production companies with great experience in high-quality, lightweight videos should give you excellent outcomes for your website.
Share Video Links Widely
Once you have a video put up on a page on your website, you should share it widely to improve the inbound links to your page. Most social media updates require you to paste your video link before they automatically convert it into an appropriate update showing your followers the thumbnail and a brief description of the video fetched from your website.
Captions might not be a favorite of everyone, but they are quite useful especially when a video includes speech. They help viewers to understand the content, and they could help when the viewer is in a noisy place. Captions also provide an additional capability of your video to rank better for particular keywords. However, you should not make a mistake of stuffing keywords on captions as that will likely lower the video’s value, confuse viewers, and cause most people to leave negative feedback on your site.