Before publishing a blog post or updating your website copy, you should ensure that your content is SEO-ready. SEO-ready content can help will and not hurt your site. Below are some of the characteristics of SEO-ready contents that your content must have before publishing.
The most critical feature of SEO-ready content is high quality. You should not listen to people who tell you that keyword density or anything else is the most important part to pay attention to. Proper keyword density helps, but quality matters most. Not only does Google recognize quality content, but quality content works as most people will want to read it. Other people will link to the content on merit alone. This is not because you have a good keyword density or anything.
Readability refers to how easy the content is to read based on how it is written. There are complex algorithms which Google uses when evaluating the readability of a page based on the different scientific methods and scales. Reread the content and determine how easy it will be for the general public to read and understand it. Use less technical jargons that your target audience can understand without explanation.
Whereas keyword density is not the most important thing, it is something you need to consider. First, do not write your content with a high keyword density in mind. Otherwise, it may be unnatural. Google is looking out for keyword stuffing. You need to count your keywords once the content is complete and find the density using an SEO formula. Most SEO experts like SEO Melbourne recommend keyword density to between 1 and 3 percent, although you will not likely attract the scrutiny of Google if the keyword density is a few points higher.
If the content is not original, all your SEO efforts are for naught. If you reuse content over and over again on your website or borrow somebody’s content, your website can be penalized because of duplicate content. If the material is not original, Google will not see why they need to suggest the site to searchers over other sites. Copying materials also do not prove the authenticity of your site. Originality is what will get more people to read and recommend your content.
If you have not edited your content carefully for grammatical errors and misspellings, then it is not SEO-ready. Google will detect grammatical errors and misspellings. If they are a lot, Google will think the site is not that good. You want a website which does not have errors, and that includes errors in your writing. Google does not expect you to be perfect but will penalize you if the site has a lot of errors.
These are some of the characteristics of SEO-ready content. Try to ensure your content meets all these characteristics for the best website.…